I do not know one person who enjoys cold calling. It is awkward, frustrating, and emotional. Most people are just plain bad at it. For those of you in this group, here are a few simple tips that you can use to improve your success rate. 

1.       Do Your Homework – Know who you are calling, both the person and the company. This will help you avoid the most common ailment afflicting sales reps today - foot in mouth disease.