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Referral Marketplaces PDF Print E-mail
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Referral Marketplaces allow a company to gain qualified prospects by going directly to those who want their services. They do this by allowing buyers and sellers to come together and form a marketplace.  Referral marketplaces are inherently pay-for-performance systems where the referral buyer only has to pay for the referrals they deem as valid and acceptable. This insures a considerable ROI no matter how large your company’s marketing budget.

One Referral Marketplace that allows you to both buy and sell introductions to decision makers is Salesconx.com.  Salesconx.com provides its clients with an alternative source of leads and opportunities, and provides their consultants with one off residual income opportunities.  Rather than the spray-and-pray methodology of online demand generation, Salesconx.com leverages the business relationships their consultants to put their client directly in touch with their ideal customer.

Referral Marketplaces allow you to cast a net for only those targets which fit your criteria. Once your net is cast you have no time obligation besides the time it takes to verify the referrals that you wish to pay for.  A potential downside of the marketplace system is that your listings can sit unnoticed in the marketplace if there are no active sellers who meet your requirements. Salesconx.com has tried to alleviate this issue by deploying The Seller Sourcing Program, an active sourcing program to their sales consultants which insures that you begin receiving connections to your listings (in most cases) within 48 hours.

 
Additional Referral Marketplaces:

Myndnet, LeadVine and ThePerfectNetworker allow buyers to publish their lead request and the fee they are willing to pay for the referral.

Inquisix and Passitto take the sellers approach by allowing a seller to list their referral or contact opportunity and allowing buyers access to their connections.  

 


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